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The rapid growth in live video revenues was contributed by the increase in the quarterly paying users (4.6 million in Q2 2018) as well as the increase in the average revenues per paying user per quarter.

Live video service revenues continued its growth momentum and the total live video service revenues were $411.0 million in the second quarter of 2018, also a 58% increase YOY.

Total net revenues were $494.3 million in the second quarter of 2018, a 58% increase YOY.

On August 22nd Momo released its unaudited financial results for the second quarter of 2018. Revenue really took off after this launch. In April 2016, they opened up the service to all the users of the platform so that anyone could apply to become a broadcaster. Momo didn’t always have live streaming, they added the feature in late 2015, but at first it was limited to official shows hosted by the platform. Though Momo (NASDAQ: MOMO) is first and foremost a social networking and dating platform, it is also one of the breakout success stories of China’s massive mobile live streaming industry. Screenshot of Momo features menu (left) and live streaming home page (right) Momo 陌陌

Viewers are likely to reach 456 million.Īnd now on to the platforms. 2018 has been a big year for short video platforms in China so much of the media’s attention has turned there, but live streaming is still going strong, in fact several Chinese streaming platforms have gone public this year.Įven with the growth of live streaming in other parts of the world, a Deloitte report titled “Live thrives in an online world” shared that China is likely to remain the largest market for live streaming in 2018, with forecast revenue of $4.4 billion, a 32 percent increase over 2017, 86 percent higher than in 2016. The industry cooled off a bit in late 2017 and has seen significant consolidation.

It was the most popular form of social media in China and “live streamer” became accepted as a perfectly normal occupation in many parts of the country. Late 2015, early 2016 (around the same time that Meerkat and Periscope had their moment of glory in the US) China’s mobile live streaming industry took off and later that year there were over 200 apps offering live streaming.

URL PARA LIVE STREAM PLAYER PC

While we in the West think of live streaming as a fairly recent trend, PC live streaming has been around in China since at least 2006, YY was an early mover and the big player in those days. But first, a bit of background on the China market If you’d prefer to listen to this article, check out the corresponding podcast here. As a former live streamer and frequent user of these platforms, I will mix some of my personal perspectives and insights. In this article I’ll introduce the top five platforms in the entertainment category Momo, Huajiao, YY, Yizhibo, and Inke. There are four main categories of streaming platforms in China: entertainment, gaming, e-commerce, and education.

The Chinese live streaming industry is enormous in terms of both users and demographics, and Chinese streaming companies are on the forefront when it comes to new streaming technology, gamification and monetization methods, and product design. Top 5 platforms, from the left: Huajiao, Yizhibo, Inke, YY, MomoĪnyone interested in the global live streaming industry must study the Asian markets, China in particular.